Eating your own dog food, also called dogfooding, is a slang term used to reference a scenario in which a company uses its own product to test and promote the product.“

Miguel Helft (December 12, 2009). „Google Appears Closer to Releasing Its Own Phone“. New York Times. Retrieved 2009-12-12. On Saturday morning, Google confirmed that it was testing a new concept in mobile phones, writing in a blog post that it was ‚dogfooding‘ the devices, an expression that comes from the idea that companies should „eat their own dog food“, or use their own products.

In the enhanced scenario, only the company’s own products are permitted. Maybe the answer for product quality and safety ?